I’m a digital veteran inspired by sport.

I’ve built digital businesses from nowhere in large corporates and from start-up, my leadership roles have been as varied as the brands I’ve worked with. I’m drawn to data, to digital tech and to sport, increasingly this involves AI.

I focus my time on working with great people with big ideas and ambitious missions and to help them achieve their potential, usually as a non-exec director or adviser to CEOs, founders and boards.